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Most of the cases are very interesting. However, some of the cases seem to just go on and on without actually getting to a specific point. There is usually a plethora of financial, psychological, even basic conceptual marketing statistical data within each case, but sometimes seems to just ramble on. But, like I said, this book carries some very interesting non-fictional issues with many prominent companies that have taken place throughout the past couple decades. Excellent book to help specify the issues that project/brand managers face in any industry or service setting.
I bought this book for a class I was taking over the summer. The book has very interesting cases, analysing everyday decisions which we all make at some point in time. The chapters use easy to understand language. There is nothing I dislike about the book, except maybe that it is so heavy.
The book is easier to read than some of the other textbooks. The chapters are clear and divided into subsections that assist in breaking up the material. The cases that are in the book are great examples of real world problems. As of yet I have not found any cons for this textbook.
The glossary is pretty limited. The book is well-written and easy to read. There are several examples.
Took longer than it was supposed to, but overall it's fine!I really like the book. The book is full of valuable information and I used it a lot! Thanks!
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