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Sports and Entertainment Marketing, Student Edition by Dotty

GBP 86.65
ApproximatelyUS $108.25
Condition:
Brand New
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Located in: Gloucester, United Kingdom
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eBay item number:176340549176
Last updated on May 01, 2024 16:08:08 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
EAN
9780357124970
UPC
9780357124970
ISBN
9780357124970
MPN
N/A
Book Title
Sports and Entertainment Marketing, Student Editio
Item Length
27.7 cm
Publication Year
2021
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Sports and Entertainment Marketing, Student Edition
Item Height
284mm
Author
Ken Kaser, Dotty Oelkers
Publisher
Cengage Learning, INC International Concepts
Item Width
222mm
Subject
Marketing, Business
Item Weight
1157g
Number of Pages
440 Pages

About this product

Product Information

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today's students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780357124970
eBay Product ID (ePID)
13046567550

Product Key Features

Author
Ken Kaser, Dotty Oelkers
Publication Name
Sports and Entertainment Marketing, Student Edition
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2021
Type
Textbook
Number of Pages
440 Pages

Dimensions

Item Height
284mm
Item Width
222mm
Item Weight
1157g

Additional Product Features

Title_Author
Ken Kaser, Dotty Oelkers
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 118119922
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the book was as described and same as the pictures. it was despatched after two weeks and delivered in just a few days. and very well packaged. good communication with this seller, and I would buy from this seller again.
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Past 6 months
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Packaged well so item NOT damaged in transit! No problems! Seller described how it would be sent - exactly as was stated and that is always GOOD! A++++++++++++++ seller!
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Quick and efficient service and delivery. Packaging was excellent and used recycled materials. Item was fairly priced and in as described condition. An excellent seller. Well pleased.

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