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Strategic Management : Text and Cases by Dess (2015, Hardcover)
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Located in: Columbia, Illinois, United States
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eBay item number:194881017616
Item specifics
- Condition
- ISBN
- 9781259278211
- Book Title
- Strategic Management: Text and Cases
- Item Length
- 10.3in
- Publisher
- McGraw-Hill Higher Education
- Publication Year
- 2015
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Genre
- Business & Economics
- Topic
- Management, Strategic Planning
- Item Width
- 8.2in
- Item Weight
- 51.6 Oz
- Number of Pages
- 818 Pages
About this product
Product Information
Strategic Management: Text and Cases , Eighth Edition, written by the highly respected author team of Dess, McNamara, and Eisner, continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. The eighth edition's case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
1259278212
ISBN-13
9781259278211
eBay Product ID (ePID)
242689416
Product Key Features
Book Title
Strategic Management: Text and Cases
Format
Hardcover
Language
English
Topic
Management, Strategic Planning
Publication Year
2015
Genre
Business & Economics
Number of Pages
818 Pages
Dimensions
Item Length
10.3in
Item Height
1.1in
Item Width
8.2in
Item Weight
51.6 Oz
Additional Product Features
Lc Classification Number
Hd30.28.D4746 2015
Edition Number
8
Table of Content
Part 1 Strategic Analysis 1 Strategic Management: Creating Competitive Advantages 2 Analyzing the External Environment of the Firm: Creating Competitive Advantages 3 Assessing the Internal Environment of the Firm 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part 2 Strategic Formulation 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 6 Corporate-Level Strategy: Creating Value through Diversification 7 International Strategy: Creating Value in Global Markets 8 Entrepreneurial Strategy and Competitive Dynamics Part 3 Strategic Implementation 9 Strategic Control and Corporate Governance 10 Creating Effective Organizational Designs 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12 Managing Innovation and Fostering Corporate Entrepreneurship Part 4 Case Analysis 13 Analyzing Strategic Management Cases
Copyright Date
2016
Lccn
2015-020479
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:194881017616
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e***e (318)- Feedback left by buyer.
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absolutely perfect