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The first mograph, design manual, and manifesto by Michael Bierut, one of the world's most rewned graphic designers--a career retrospective that showcases more than thirty-five of his most teworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut's first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design--how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut's eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the tebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing invative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century's most rewned creative minds.

Product Identifiers

Publisher
Harper Design
ISBN-10
0062413902
ISBN-13
9780062413901
eBay Product ID (ePID)
216489163

Product Key Features

Author
Michael Bierut
Format
Sewn,Cloth over Boards, Hardcover
Language
English
Subject
Design & Commercial Art

Additional Product Features

Content Note
Illustrations
Date of Publication
03/11/2015
Imprint
Harper Design
Country of Publication
United States

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How to by Michael Bierut (Hardback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Study Guides & Test Prep

2018 International Building Code by International Code Council (2017, Paperback, 1st Edition)

NFPA 70, National Electrical Code : 2023 Edition by National Fire Protection Association (NFPA) (2022, Spiral)

Where DID Towers Go Evidence of Directed Freeenergy Technology on by Judy VG

Mastercam 2021 Caminstructor Mill 2d Training Guide

English-Spanish First Words Flash Cards by Scholastic (2021, Print, Other)

Ready Mathematics Practice and Problem Solving Grade 5 Common Core Ed

Common Core Progress Grade 8 English Language Arts Paperback 2014sadlier School

Save on Study Guides & Test Prep

NFPA 70 NEC 2023 National Electrical Code Spiral Bound Soft Cover

Level Up RN Psychiatric Mental Health Flashcards 3rd Edition

Where Did the Towers Go? Evidence of Directed Free-energy Technology on 9/11

THE INTERLINEAR BIBLE: Hebrew-Greek-English, Hardcover, 2005, BRAND NEW

Round Edge Pocket Size United States Declaration Of Independence & Constitution

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