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More Best Business Practices for Photographers by John Harrington (2014, Trade Paperback)

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Product Information

MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS expands on the success of John Harrington's popular BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS. This second volume features even more tips and techniques for professional and aspiring photographers looking to operate a successful photography business. Photography is more technologically sophisticated than ever today, but it takes more than a good eye and technical know-how to build a thriving business. A veteran pro photographer, Harrington understands the business, and he gives you the details you need to know in order to succeed. In easy-to-understand language, he covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations, and much more (including expanded information on pricing and contract models). The first volume, BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS has been adopted by schools across the country and has won rave reviews. See for yourself how MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS can improve your business and put you on the path to success.

Product Identifiers

Publisher
Course Technology
ISBN-10
1305094050
ISBN-13
9781305094055
eBay Product ID (ePID)
176186137

Product Key Features

Author
John Harrington
Publication Name
More Best Business Practices for Photographers
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Length
9in.
Item Height
1.1in.
Item Width
7.3in.
Item Weight
27.3 Oz

Additional Product Features

Lc Classification Number
Tr154
Table of Content
Introduction. 1. Social Media Etiquette & Expectations. 2. Outsourcing - Pros & Cons. 3. Marketing - An Overview of its Importance. 4. Marketing Case Studies. 5. Words That Work - Frank Luntz Examples. 6. Psychology for Photographers - Jenika. 7. Step-by-Step: Quickbooks & Downloading Bank Statements. 8. Step-by-Step: Quickbooks & Downloading Credit Card Statements/Charges. 9. Licensing Your. 10. Fine Art Photography Valuation. 11. Valuing Video Production as an Adjunct to Still Photography - Know Your Limits. 12. The Importance of a Registry and Your Participation in Them in an Era of Orphan Works. 13. The Value of Offering Internships. 14. Producing Proper Paperwork. 15. Establishing The Client's "Level of Production" Need (and Correlated Budget). 16. "Brick and Mortar" Locations. 17. Sole Proprietor, vs. LLC/LLP, vs S-Corp'. 18. "Price is What You Pay, Value is What You Get". 19. Pinciples, Standards, and Ethics. 20. Your Brand and Your Image. 21. Do You Need to Have a Niche or a Style'. 22. On Being Published. 23. Pricing Your Work - Business to Consumer Case Studies. 24. Pricing Your Work - Business to Ad/Design/PR Firm Case Studies. 25. Professionalism on the Job. 26. The Client Experience (menus, trailers, etc). 27. Publishing a Book. 28. Using the eCO for Online Registrations.
Copyright Date
2015
Target Audience
Scholarly & Professional
Topic
Techniques / Digital (See Also Computers / Digital Media / Photography), Business Aspects, Digital Media / Photography (See Also Photography / Techniques / Digital), General
Lccn
2014-935360
Dewey Decimal
770.23/2
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Photography

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More Best Business Practices for Photographers by John Harrington (2014, Trade Paperback)

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