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NET RESULTS.2: BEST PRACTICES FOR WEB MARKETING (V. 2) By Leland Harden & Bob - Picture 1 of 1

Net Results.2 : Best Practices for Web Marketing by Rick E. Bruner (2000, Trade Paperback, Revised edition)

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NET RESULTS.2: BEST PRACTICES FOR WEB MARKETING (V. 2) By Leland Harden, Bob Heyman, Rick Bruner *Excellent Condition*.

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Product Information

With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.

Product Identifiers

Publisher
New Riders Publishing
ISBN-10
0735710244
ISBN-13
9780735710245
eBay Product ID (ePID)
1670521

Product Key Features

Author
Rick E. Bruner
Publication Name
Net Results.2 : Best Practices for Web Marketing
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2000
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Length
9.1in
Item Height
0.7in
Item Width
6.8in
Item Weight
19.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.N48 2001
Edition Description
Revised Edition
Edition Number
2
Table of Content
I. GET THE SITE RIGHT: WEB FUNDAMENTALS. 1. Return on Investment Goals. 2. Optimizing Web Architecture. 3. Design Optimization. 4. Domain Brand and Market Penetration. 5. Find and Be Found:Strategies for Search Engines and Directories. 6. Word of Web: Viral Marketing, E-Mail and Permission Marketing. 7. Creating Online Communities: Affinity Sites, Affiliate Programs, and Other Strategic Partnerships. 8. Media Savoir Faire: Public Relations for a Digital Age. 9. Paid Media: The Many Moods of Web Advertising.
Copyright Date
2000
Target Audience
Scholarly & Professional
Topic
Internet / General, E-Commerce / Internet Marketing
Lccn
00-103156
Dewey Decimal
658.8/00285/4678
Dewey Edition
21
Illustrated
Yes
Genre
Computers, Business & Economics

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Picture 1 of 1

Net Results.2 : Best Practices for Web Marketing by Rick E. Bruner (2000, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

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