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Market-Based Management by Roger Best (2012, Trade Paperback, Revised edition)

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Different ISBN and Cover design from US edition. It is an INTERNATIONAL Softcover edition. 2nd Image is the actual book that displayed above. Books are printed in Black & White color on low quality papers.

About this product

Product Information

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0130387754
ISBN-13
9780130387752
eBay Product ID (ePID)
111083837

Product Key Features

Author
Roger Best
Publication Name
Market-Based Management
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2012
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Length
9in
Item Height
1in
Item Width
7in
Item Weight
28.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.B46 2011
Edition Description
Revised Edition
Edition Number
6
Table of Content
Brief Contents Part I: Market Orientation and Marketing Performance Chapter 1: Customer Focus, Customer Performance and Profit Impact Chapter 2: Marketing Metrics and Marketing Profitability Part II: Market Analysis Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The Customer Experience and Value Creation Chapter 5: Market Segmentation and Segmentation Strategies Chapter 6: Competitive Position and Sources of Advantage Part III: Marketing Mix Strategies Chapter 7: Product Positioning, Branding, and Product Line Strategies Chapter 8: Value-Based Pricing and Pricing Strategies Chapter 9: Marketing Channels and Channel Mapping Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE Part IV: Strategic Marketing Chapter 11: Portfolio Analysis and Strategic Market Planning Chapter 12: Strategic Offensive Strategies Chapter 13: Strategic Defensive Strategies Part V: Marketing Plans and Performance Chapter 14: Building a Marketing Plan Chapter 15: Marketing Metrics, Performance, and Strategy Implementation Chapter 16: Market-Based Management and Financial Performance
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / General
Lccn
2011-037795
Dewey Decimal
658.8
Dewey Edition
23
Genre
Business & Economics

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item 1 Market-Based Management Paperback Roger Best
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item 2 Market-Based Management - paperback Best, Roger
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item 3 Market-Based Management [6th Edition]
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item 4 Market-Based Management [6th Edition]
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item 5 Market-Based Management
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item 6 Market-Based Management - Paperback, by Best Roger - Acceptable n
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item 7 Market-Based Management (6th Edition) - Paperback By Best, Roger - VERY GOOD
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4 out of 5 stars
by earhaughto_0Jul 25, 2019
Marketing Text book
Good product. I received it on time and I am enjoying the read.
Verified purchase: Yes | Condition: New

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