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Harry Potter; Auf den Spuren eines zauberhaften Bestsellers by Sandra Wilfinger-Bak (Paperback, 2004)

About this product

About this product

Product Information

Was hat Harry Potter, was andere nicht haben? Und wie ist es zum internationalen Erfolg gekommen? Das phanomenale Erstlingswerk der britischen Autorin Joanne K. Rowling beruht nur scheinbar auf Zufall und Gluck, das richtige Buch zur richtigen Zeit geschrieben zu haben. Vielmehr verdankt die Romanserie ihre Beliebtheit einem perfekten Zusammenspiel dreier Faktoren: Literarische Qualitat, Legendenbildung um die Autorin und Einsatz gezielter Presse- und Marketingstrategien. Der Genre-Mix, d.h. phantastische Erzahlung, Abenteuerroman, Kriminalgeschichte, British Schoolstory, Adoleszenzroman, findet ebenso Eingang in die Betrachtung wie der Ruckgriff auf literarische Traditionen und die immer wiederkehrenden Grundstrukturen der Reihe. Der anfangs verbreitete Aschenputtelmythos um die Autorin wird analysiert, die Vermarktung des Zauberlehrlings gibt einen Einblick in die gigantische Welt der Potter-Werbung.

Product Identifiers

Publisher
Peter Lang Ag
ISBN-13
9783631525692
eBay Product ID (ePID)
190392012

Product Key Features

Book Title
Harry Potter; Auf Den Spuren Eines Zauberhaften Bestsellers
Author
Sandra Wilfinger-Bak
Format
Paperback
Language
German
Topic
Literature
Publication Year
2004
Number of Pages
216 Pages

Dimensions

Volume
1889

Additional Product Features

Title_Author
Sandra Wilfinger-Bak
Series Title
Europaeische Hochschulschriften / European University Studie
Country/Region of Manufacture
Switzerland

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