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Teaching Mass Communication : A Guide to Better Instruction Hardc
Free US Delivery | ISBN:0275941566
US $18.97
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“Former library book; may include library markings. Used book that is in clean, average condition ”... Read moreabout condition
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Located in: Mishawaka, Indiana, United States
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eBay item number:226053353576
Item specifics
- Condition
- Good
- Seller Notes
- Features
- EX-LIBRARY
- Book Title
- Teaching Mass Communication : A Guide to Better Instruction Hardc
- ISBN
- 9780275941567
- Publication Year
- 1992
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Teaching Mass Communication : a Guide to Better Instruction
- Item Height
- 0.7in
- Item Length
- 9.2in
- Publisher
- Bloomsbury Publishing USA
- Item Width
- 6.1in
- Item Weight
- 20.2 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make recommendations for practical/applied, theoretical, and advanced courses, representing every area of the mass communications curriculum. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids. Chapter topics in part I, The Introductory Course, include The Beginning Course in Mass Communication, and introductory courses to broadcasting, public relations, the film course, and internship programs. Part II, Applied Coursework, includes chapters on writing news for print and broadcast, reporting, advertising campaigns, audio and video production, and teaching research methods. Part III, which deals with advanced coursework, includes chapters on courses in mass communication law, mass media management, and history, mass media and politics, media criticism, and media ethics. Teaching Mass Communication will prove vitally important to faculty with new preparations for mass communication courses (including senior faculty keeping up with changes), media professionals, and new faculty preparing their teaching assignments.
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
0275941566
ISBN-13
9780275941567
eBay Product ID (ePID)
100595
Product Key Features
Publication Name
Teaching Mass Communication : a Guide to Better Instruction
Format
Hardcover
Language
English
Publication Year
1992
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9.2in
Item Height
0.7in
Item Width
6.1in
Item Weight
20.2 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
P91
Reviews
"This is a badly needed book. As the editors point out, we still throw our instructors and assistant professors in to see if they can swim, and usually we don't even hang around long enough to throw them a life preserver when they begin to swallow water. This book is a start on some life preservation for teachers of mass communication."- Journalism Educator, "The guidebook nature of this book is unlike anything else commercially published."- Communication Booknotes, "The guidebook nature of this book is unlike anything else commercially published." Communication Booknotes, "This is a badly needed book. As the editors point out, we still throw our instructors and assistant professors in to see if they can swim, and usually we don't even hang around long enough to throw them a life preserver when they begin to swallow water. This book is a start on some life preservation for teachers of mass communication." Journalism Educator
Table of Content
Preface Introduction The Introductory Course The Basic Course in Mass Communication by Michael D. Murray Introduction to Broadcasting by Donald Godfrey Introduction to Public Relations by Anthony J. Ferri Introductory to Film by Gary Burns Internship Programs in Mass Communication by Scott Whitlow Applied Coursework Writing News for Print and Broadcast by Ellie Chapman and Michael D. Murray Reporting by David Bennett Advertising Campaigns by Jon D. Morris and Frank N. Pierce Audio Production by Robert Musburger Video Production by Steve Craig Teaching Research Methods to Undergraduates by Kim A. Smith Advanced Coursework Mass Communication Law by Roy L. Moore Mass Communication Management by John De Mott Mass Communication History by Maurine H. Beasley Mass Media and Politics by Dan Nimmo Media Criticism by Michael A. Russo Media Ethics by Jay Black Index
Copyright Date
1992
Target Audience
College Audience
Topic
Media Studies, General
Lccn
91-028831
Dewey Decimal
302.23/071/1
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics, Social Science
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226053353576
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Mishawaka, Indiana, United States
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