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Ambitious Brew : The Story of American Beer by Maureen Ogle (2007, Trade Paperback)

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Ambitious Brew : The Story of American Beer by Maureen Ogle.

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In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it. Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind. Just fifty years later, the American-style lager beer they invented was the nation's most popular beverage--and brewing was the nation's fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that "the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller"), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink. Grab a glass and settle in for the surprising story behind your favorite pint.

Product Identifiers

Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0156033593
ISBN-13
9780156033596
eBay Product ID (ePID)
59061324

Product Key Features

Book Title
Ambitious Brew : the Story of American Beer
Author
Maureen Ogle
Format
Trade Paperback
Language
English
Topic
Beverages / Alcoholic / Beer, Industries / Food Industry, United States / General
Publication Year
2007
Genre
Cooking, Business & Economics, History
Number of Pages
432 Pages

Dimensions

Item Length
8in
Item Height
0.8in
Item Width
5.3in
Item Weight
15.2 Oz

Additional Product Features

Reviews
PRAISE FOR AMBITIOUS BREW "A fascinating and well-documented social history that sheds fresh light on the bubbly sociable beverage."-- Chicago Tribune "From lager-making German immigrants to today's microbrew-meisters, a sudsy, briskly told survey of American beer. B+. "-- Entertainment Weekly, PRAISE FORAMBITIOUS BREW "A fascinating and well-documented social history that sheds fresh light on the bubbly sociable beverage."--Chicago Tribune "From lager-making German immigrants to today's microbrew-meisters, a sudsy, briskly told survey of American beer. B+."--Entertainment Weekly, PRAISE FOR AMBITIOUS BREW "A fascinating and well-documented social history that sheds fresh light on the bubbly sociable beverage."-- Chicago Tribune "From lager-making German immigrants to today's microbrew-meisters, a sudsy, briskly told survey of American beer. B+. "-- Entertainment Weekly, Maureen Ogle...approach[es] [her] subject with solid research and engaging prose.... Her stories...add substantially to our knowledge of the fragmentation of American brewing in recent years.... [This] work [is] [a] welcome...addition, [a] book that readers will enjoy., Conventional wisdom has it that giant breweries, driven by corporate greed, have flooded the U.S. with inferior-tasting swill, and the only beer worth drinking is from scattered boutique microbrewers. Nonsense, says Ogle: companies like Miller and Anheuser-Busch are actually near-perfect embodiments of the American dream (in which "liberty nurtured ambition, and ambition fostered success")-and if their beers became noticeably blander 50 years ago, it's because consumers wanted it that way. Ogle (All the Modern Conveniences) looks back at the early years of brewers like Phillip Best, Frederick Pabst and Adolphus Busch as they rose to success making European-style beers for fellow immigrants, converting plenty of native palates along the way. Such men, she claims, should be heralded as captains of industry like Gilded Age icon J.P. Morgan. This material is strong, as is Ogle's analysis of the slow but steady rise of the Prohibition movement, but her narrative loses momentum as she tries to encompass the post-WWII era and add the most successful microbrewers to her list of heroes. Her exuberant musings on the American spirit become distracting, but there's more than enough drama in the family sagas to keep even the soberest of readers turning the pages.
Table of Content
CONTENTS INTRODUCTION CHAPTER ONE German Beer, American Dreams CHAPTER TWO "I Must Have Nothing But the Very Best" CHAPTER THREE "Masters of the Situation" CHAPTER FOUR The Enemy at the Gates CHAPTER FIVE Happy Days? CHAPTER SIX "You Have to Think About Growth" CHAPTER SEVEN Make Mine Small, Pure, Real, and Lite CHAPTER EIGHT Something Old, Something New EPILOGUE ACKNOWLEDGMENTS ENDNOTES BIBLIOGRAPHY INDEX
Copyright Date
2006
Target Audience
Trade
Dewey Decimal
663/.420973
Dewey Edition
22
Illustrated
Yes

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5.0 out of 5 stars based on 3 product ratings

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5 out of 5 stars
by tesmith47Apr 08, 2022
window on america
very good
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by TG3a4UzeSfe@Del...Aug 28, 2008
Ambitious Brew
Great book so far, I just started it, but its a quick read. Lots of history about brewing all over the country, how, why, when. The author did lots of reasearch. Good stories of family struggles, corporate B.S. Interesting historical information, not found in some other books.
5 out of 5 stars
by myplumteeDec 03, 2009
In my opinion...
I bought this book just to get an insight into the history of American Beer. This book is great. It is informative and entertaining. Sometimes it is just hard to put down.

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Ambitious Brew : The Story of American Beer by Maureen Ogle (2007, Trade Paperback)

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Ambitious Brew

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