Lc Classification Number
Z716.3
Reviews
"…a logical structure and additions such as case studies, exercises and suggestions for further reading." -The Electronic Library, .a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library, ...a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library
Publication Name
Marketing the Best Deal in Town : Your Library
Table of Content
Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.
Copyright Date
2008
Target Audience
Scholarly & Professional
Dewey Decimal
021.7
Series
Chandos Information Professional Ser.
Dewey Edition
22
Illustrated
Yes
