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The Myth of Consumerism by Conrad Lodziak (2002, Hardcover)

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Product Information

Life in the west is lived within a culture awash with the advertising, brand-names and labels of conspicuous consumerism. Accordingly, consumerism and consumer culture have become central to critical discussions of identity, postmodernity and culture as never before. And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. In the main, theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an all-enveloping and inescapable imperative, and a dominant motivation in contemporary life. This book challenges the assumptions behind these discussions of consumerism, and to broaden our understanding of the true nature of contemporary society. Lodziak argues that all-encompassing visions of consumerism are useful only as an ideology. They are not a realistic representation of modern culture and society, and, therefore, the understanding of identity that they offer is limited. In The Myth of Consumerism Lodziak opens up the debate, offering a cogent critique of consumer culture and analysing the role it really plays in our lives.

Product Identifiers

Publisher
Pluto Press
ISBN-10
0745317618
ISBN-13
9780745317618
eBay Product ID (ePID)
1981860

Product Key Features

Author
Conrad Lodziak
Publication Name
Myth of Consumerism
Format
Hardcover
Language
English
Publication Year
2002
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Length
8.5in
Item Height
0.6in
Item Width
5.3in
Item Weight
13.4 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hb801.L62 2002
Table of Content
Preface Acknowledgements Introduction Part One THE IDEOLOGY OF CONSUMERISM 1 The Latest Ideology of Consumerism 2 The Symbolic Value of Consumption 3 Consumption, Identity and Lifestyle 4 Consumption and Freedom Part Two EXPLAINING INDIVIDUAL CONSUMPTION 5 Compelled to Consume 6 Compelled to Consume More Part Three CONSUMPTION, CAPITALISM AND POST-CAPITALISM 7 Consumption for What? Digression: Elitism, Adorno and Football Notes and References Index
Copyright Date
2002
Topic
Consumer Behavior, General, Economics / General, Political Ideologies / Democracy
Lccn
2001-006379
Dewey Decimal
306.3
Intended Audience
Scholarly & Professional
Dewey Edition
21
Genre
Business & Economics, Philosophy, Political Science

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