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Laura Busche Lean Branding (Paperback)
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eBay item number:295938380552
Item specifics
- Condition
- Book Title
- Lean Branding
- Title
- Lean Branding
- Subtitle
- Creating Dynamic Brands to Generate Conversion
- EAN
- 9781492054191
- ISBN
- 9781492054191
- Genre
- Business & Finance
- Release Year
- 2019
- Release Date
- 03/31/2019
- Country/Region of Manufacture
- US
- Publication Year
- 2019
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Lean Branding : Creating Dynamic Brands to Generate Conversion
- Item Height
- 0.6in
- Item Length
- 9in
- Publisher
- O'reilly, Incorporated
- Item Width
- 6.1in
- Item Weight
- 15.4 Oz
- Number of Pages
- 296 Pages
About this product
Product Information
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Product Identifiers
Publisher
O'reilly, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254
Product Key Features
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Not Available
Number of Pages
296 Pages
Dimensions
Item Length
9in
Item Height
0.6in
Item Width
6.1in
Item Weight
15.4 Oz
Additional Product Features
Lc Classification Number
Hf5415.1255
Copyright Date
2019
Target Audience
Scholarly & Professional
Topic
Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
Dewey Decimal
658.827
Dewey Edition
23
Genre
Business & Economics, Référence
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:295938380552
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Item location:
60502, United States
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| Will ship within 7 business days of receiving cleared payment. The seller has specified an extended handling time for this item. |
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Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back, Replacement | Buyer pays for return shipping |
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