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Laura Busche Powering Content (Paperback)

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  • (398142)
US $31.55
Condition:
Brand New
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eBay item number:296078645851
Last updated on May 08, 2024 19:54:42 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Powering Content
Title
Powering Content
Subtitle
Building a Nonstop Content Marketing Machine
EAN
9781491963746
ISBN
9781491963746
Genre
Business & Finance
Release Date
06/25/2017
Release Year
2017
Country/Region of Manufacture
US
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Item Height
0.9in
Author
Laura Busche
Item Length
9in
Publisher
O'reilly Media, Incorporated
Item Width
6in
Item Weight
15.9 Oz
Number of Pages
308 Pages

About this product

Product Information

Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575

Product Key Features

Author
Laura Busche
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
308 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
15.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.127
Copyright Date
2017
Target Audience
Scholarly & Professional
Topic
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Lccn
2017-448669
Dewey Decimal
658.8/72028546
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

rarewaves-usa

rarewaves-usa

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