BUY 2, GET 1 FREE (add 3 to cart)See all eligible items and terms
Picture 1 of 1
Picture 1 of 1
Likeable Social Media: How to Delight You- paperback, Dave Kerpen, 9780071762342
US $4.19
Condition:
Shipping:
Located in: Arlington, Texas, United States
Delivery:
Estimated between Mon, May 13 and Wed, May 15 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:305465603082
Item specifics
- Condition
- Book Title
- Likeable Social Media: How to Delight Your Customers, Create an I
- ISBN
- 9780071762342
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Item Height
- 0.6in.
- Item Length
- 9in.
- Publisher
- McGraw-Hill Companies, T.H.E.
- Item Width
- 6in.
- Item Weight
- 12.2 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media : Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0071762345
ISBN-13
9780071762342
eBay Product ID (ePID)
99519244
Product Key Features
Publication Name
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9in.
Item Height
0.6in.
Item Width
6in.
Item Weight
12.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Table of Content
PART I- Introduction How Did We Get Here so Quickly?; Chapter 1: The Traditional Marketing Mix is Dead; Chapter 2: From Internet 1.0 to 3.0 in 15 Years; Chapter 3: What Are the Differences Between 1-Way Marketing & 2-Way Communication?; Chapter 4: Like is the New Link: How Facebook is Reorganizing the Web; Chapter 5: Beyond Facebook: How Important Are Other Social Networks?; Chapter 6: What Does it Mean to Be Likeable?; PART II- 18 Ways to Use Facebook & Social Media to Move the Needle; Chapter 1: Listen First; Chapter 2: Define Your Target Audience Better Than Ever Before; Chapter 3: Think Like a Consumer; Chapter 4: Convert Your Current Customers to Become Fans First; Chapter 5: Engage! (The Difference Between Talking and Engaging); Chapter 6: Respond Quickly to All of the Bad Comments; Chapter 7: Respond to the Good Comments Too (and even to the indifferent ones if possible); Chapter 8: Be Authentic (& even Vulnerable!); Chapter 9: Be Transparent; Chapter 10: Should You Ask a Lot of Questions?; Chapter 11: Provide Value; Chapter 12: Share Stories; Chapter 13: Inspire Your Customers to Share Stories; Chapter 14: Integrate Facebook into the Entire Customer Experience; Chapter 15: Use Social Ads Carefully & Efficiently; Chapter 16: Admit When You F--K Up - & then Leverage It; Chapter 17: Consistently Deliver Value, Excitement & Delight; Chapter 18: Sell; PART III- Applying the Rules: The Details on Each Network; chapter 1: Facebook: 500 million people can't be wrong; Chapter 2: Twitter: Real-time consumer engagement; Chapter 3: YouTube: If a picture tells a thousand words, what can a video do?; Chapter 4: Foursquare: Reaching Your Customers Where They Are; Chapter 5: LinkedIn: From 1 Professional To Another...; Chapter 6: The Blogosphere: It's a Mad, Mad (Blogger) World; Chapter 7: Flickr, MySpace, & the Thousands of Other Social Networks Out There; PART IV- Conclusion: Always be Likeable, and Your Customers Will Chase You
Copyright Date
2011
Target Audience
Scholarly & Professional
Topic
Marketing / General, Customer Relations, Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Lccn
2011-008764
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:305465603082
Shipping and handling
Item location:
Arlington, Texas, United States
Ships to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, Comoros, Falkland Islands (Islas Malvinas), French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, Mayotte, New Caledonia, Reunion, Russian Federation, Saint Helena, Somalia, Ukraine, Venezuela, Western Sahara
Shipping and handling | To | Service | Delivery*See Delivery notes |
---|---|---|---|
Free shipping | United States | Standard Shipping | Estimated between Mon, May 13 and Wed, May 15 to 43230 |
US $1.95 | United States | Expedited Shipping | Estimated between Mon, May 13 and Wed, May 15 to 43230 |
Handling time |
---|
Will usually ship within 2 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back | Buyer pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (272,149)
c***m (327)- Feedback left by buyer.
Past month
Verified purchase
AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Book in Great Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
e***a (217)- Feedback left by buyer.
Past month
Verified purchase
Awesome eBayer, product as described and photographed. Well packaged, shipped timely, arrived a day or two later than projected but no issues. Excellently priced, free shipping!!!!! Would buy from again.
4***a (8)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent eBayer. Product as described and photographed in listing. Well packaged, good price, FREE shipping! Shipped timely, received timely.
Product ratings and reviews
Most relevant reviews
- May 09, 2016
Great deal on a great book
Verified purchase: YesCondition: Pre-OwnedSold by: 16J152ElSFe@Deleted
- Feb 02, 2013
Great
More to explore :
- Dave Eggers Paperbacks Books,
- Nonfiction Social Activists Paperbacks Books,
- James Howe Fiction Paperbacks Books,
- Dave Eggers Paperbacks Books Nonfiction,
- Dave Eggers Study Paperbacks Prep,
- Media Paperback Textbooks,
- Nonfiction Media Paperbacks Books,
- Social Sciences Paperback Fiction & Nonfiction Books in French,
- Social Sciences Paperback Fiction & Nonfiction Books in Russian,
- Social Situations Paperback Fiction & Nonfiction Books with Vintage