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Lean Branding: Creating Dynamic Brands to Generate Conversion by Laura Busche

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Last updated on May 14, 2024 09:47:48 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Lean Branding: Creating Dynamic Brands to Generate Conversion
Publication Date
2019-04-09
Pages
290
ISBN
9781492054191
Publication Year
2019
Type
Not Available
Format
Trade Paperback
Language
English
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Item Height
0.6in
Author
Laura Busche
Item Length
9in
Publisher
O'reilly, Incorporated
Item Width
6.1in
Item Weight
15.4 Oz
Number of Pages
296 Pages

About this product

Product Information

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Product Identifiers

Publisher
O'reilly, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254

Product Key Features

Author
Laura Busche
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Format
Trade Paperback
Language
English
Publication Year
2019
Type
Not Available
Number of Pages
296 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6.1in
Item Weight
15.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.1255
Copyright Date
2019
Target Audience
Scholarly & Professional
Topic
Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
Dewey Decimal
658.827
Dewey Edition
23
Genre
Business & Economics, Référence

Item description from the seller

AlibrisBooks

AlibrisBooks

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Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages. I’ll definitely make another purchase soon! Thank you to the seller! Be safe and keep up the great work!
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WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
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All around had the best experience you could hope for with purchasing online. Seller was informative of the shipping process from start to finish. Product arrived matching the specifications I requested but also matched the photographs and item description. Lastly shipped and arrived fast and packaged perfectly for safety. Highly suggest this sellers shop, AAA+++.

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