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Brand Psychology: The Art and Science of Building Strong Brands by Laura Busche
US $208.89
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3 available
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Located in: Fairfield, Ohio, United States
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Estimated between Fri, Jun 7 and Tue, Jun 18 to 43230
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eBay item number:364774152823
Item specifics
- Condition
- ISBN-13
- 9781032373768
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781032373768
- Publication Year
- 2023
- Format
- Hardcover
- Language
- English
- Book Title
- Brand Psychology : the Art and Science of Building Strong Brands
- Item Length
- 9.2in
- Publisher
- Routledge, Chapman & Hall, Incorporated
- Genre
- Business & Economics
- Topic
- Consumer Behavior, Commerce, International / Marketing, Advertising & Promotion
- Item Width
- 6.1in
- Number of Pages
- 352 Pages
About this product
Product Information
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memorable brands that resonate with their target audience Create powerful brand stories, archetypes, and strategies for growth Navigate brand management with mindful communication and active shaping of associations Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.
Product Identifiers
Publisher
Routledge, Chapman & Hall, Incorporated
ISBN-10
1032373768
ISBN-13
9781032373768
eBay Product ID (ePID)
6061625832
Product Key Features
Book Title
Brand Psychology : the Art and Science of Building Strong Brands
Format
Hardcover
Language
English
Topic
Consumer Behavior, Commerce, International / Marketing, Advertising & Promotion
Publication Year
2023
Genre
Business & Economics
Number of Pages
352 Pages
Dimensions
Item Length
9.2in
Item Width
6.1in
Additional Product Features
Lccn
2023-022170
Dewey Decimal
658.827
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364774152823
Shipping and handling
Item location:
Fairfield, Ohio, United States
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free shipping | Free | United States | Economy Shipping | Estimated between Fri, Jun 7 and Tue, Jun 18 to 43230 |
| Handling time |
|---|
| Will ship within 10 business days of receiving cleared payment. The seller has specified an extended handling time for this item. |
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| 30 days | Money Back | Buyer pays for return shipping |
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Seller feedback (1,023,423)
i***6 (139)- Feedback left by buyer.
Past 6 months
Verified purchase
Item as described, good price, well packaged, arrived slightly later than hoped (not in time for Christmas ) but the order was placed in a very busy shipping period. No issue with the seller’s speed of response and sending the item. Great seller!
t***r (91)- Feedback left by buyer.
Past 6 months
Verified purchase
I was pleasantly surprised by how soon I received this textbook given that it shipped from outside the U.S. It was packaged well with no damage. The price was right. And I greatly appreciated the communication informing me where the book was shipping from and including a tracking number. Overall, a positive experience, - online shopping the way it should be. I've bought books from this seller several times now without any complaints and will surely buy from them again. Thanks a lot!
s***3 (147)- Feedback left by buyer.
Past month
Verified purchase
Quality and hard to find book that won't be released 'til January 2025 in the U.S.A.
Fantastic price.
Book was in a secure and protective package. Arrived a few days after I placed order and that was faster than I expected.
Seller is a fantastic communicator and proactive in regards to tracking status. I'd definitely buy from them in the future.
Product ratings and reviews
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