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Lean Branding: Creating Dynamic Brands to Generate Conversion by Busche, Laura
by Busche, Laura | HC | LikeNew
US $7.43
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“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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eBay item number:375124890088
Item specifics
- Condition
- Like New
- Seller Notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781449373023
- Publication Year
- 2014
- Type
- Not Available
- Format
- Hardcover
- Language
- English
- Publication Name
- Lean Branding : Creating Dynamic Brands to Generate Conversion
- Item Height
- 0.9in
- Item Length
- 9.3in
- Publisher
- O'reilly, Incorporated
- Item Width
- 6.3in
- Item Weight
- 19.8 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Product Identifiers
Publisher
O'reilly, Incorporated
ISBN-10
144937302x
ISBN-13
9781449373023
eBay Product ID (ePID)
18038849791
Product Key Features
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Format
Hardcover
Language
English
Publication Year
2014
Type
Not Available
Number of Pages
304 Pages
Dimensions
Item Length
9.3in
Item Height
0.9in
Item Width
6.3in
Item Weight
19.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.1255
Table of Content
Praise for Lean Branding Foreword Preface Introduction Chapter 1: What Is a Brand? Chapter 2: What a Brand Isn't Build Chapter 3: Brand Story Chapter 4: Brand Symbols Chapter 5: Brand Strategy Measure Chapter 6: Brand Traction Chapter 7: Brand Resonance Chapter 8: Brand Identity Learn Chapter 9: Brand Rechannel Chapter 10: Brand Reposition Chapter 11: Brand Redesign Chapter 12: Conclusion Glossary Credits and References
Copyright Date
2014
Target Audience
Scholarly & Professional
Topic
Consumer Guides, Development / Business Development, Manufacturing
Dewey Decimal
658.827
Dewey Edition
23
Illustrated
Yes
Genre
Technology & Engineering, Business & Economics, Référence
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:375124890088
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