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Likeable Business: Why Today's Consumers Dem- 0071800476, paperback, Dave Kerpen
US $5.20
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eBay item number:385511109844
Item specifics
- Condition
- ISBN
- 9780071800471
- Book Title
- Likeable Business: Why Today's Consumers Demand more and How Leaders Can Deliver
- Item Length
- 9in
- Publisher
- Mcgraw-Hill Education
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Training, Customer Relations, Small Business, Sales & Selling / General
- Item Width
- 6.2in
- Item Weight
- 16 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
It pays to be LIKEABLE You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked--by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you'll get when you gain the trust of your customers and stakeholders. In today's social media world, it literally pays to be likeable. Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: LISTENING --to customers, colleagues, shareholders--and competitors AUTHENTICITY --because today's savvy customer always knows when you're faking it TRANSPARENCY --honesty builds trust, and any deviation can destroy your reputation ADAPTABILITY --managing change and finding new opportunities is critical to success today SIMPLICITY --in design, in form, and in function GRATEFULNESS --every "thank you" is appreciated . . . and generates surprising returns Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable--which in turn creates a more likeable customer experience. The blueprint for everlasting business likeability is in your hands. Apply Kerpen's basic principles day in and day out, and profits and growth are sure to follow. Praise for Likeable Business "Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book " --Jeffrey Hayzlett , bestselling author of Running the Gauntlet and The Mirror Test "Dave Kerpen's manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book." --Charles Best , founder of DonorsChoose.org "Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all." --John Jantsch , author of The Commitment Engine and Duct Tape Marketing "This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book." --Meg Cadoux Hirshberg , author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families "From transparency to authenticity to the impact of sharing one's values via story telling--Dave Kerpen's blueprints on how to run a business move from 'Likeable' to essential. Ben & Jerry's was founded on these values in 1978 and has practiced them through the company's phenomenal growth to this very day. With communication at digital speeds in today's corporate world, it's no longer a choice to be responsible. Consumers choose to support businesses who practice values-led business. The opportunities when running your business in a responsible manner allow great freedom within your organization and externally with the ever-growing conscious consumer world around us." --Jostein Solheim, CEO of Ben & Jerry's "Dave provides a blueprint that allows entrepreneurs everywhere to build a successful, likeable business in this era of s
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071800476
ISBN-13
9780071800471
eBay Product ID (ePID)
117269114
Product Key Features
Book Title
Likeable Business: Why Today's Consumers Demand more and How Leaders Can Deliver
Format
Trade Paperback
Language
English
Topic
Training, Customer Relations, Small Business, Sales & Selling / General
Publication Year
2012
Genre
Business & Economics
Number of Pages
240 Pages
Dimensions
Item Length
9in
Item Height
1in
Item Width
6.2in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Hd31.K4585 2013
Reviews
This book is great for those interested in reading about success and failure stories revolving around running businesses, from small to large. Some may even find it inspiring since there is a significant focus on entrepreneurs who have been widely successful by either practicing all or some of the principles discussed in this book., "An excellent book for anyone working in customer service, Kerpene(tm)s work provides original ways of thinking about everyday actions. Recommended." (Starred Review), "An excellent book for anyone working in customer service, Kerpen's work provides original ways of thinking about everyday actions. Recommended." (Starred Review)
Copyright Date
2013
Lccn
2012-032549
Dewey Decimal
658.8/12
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:385511109844
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Houston, Texas, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Standard Shipping | Estimated between Mon, May 13 and Wed, May 15 to 43230 |
| US $1.92 | United States | Expedited Shipping | Estimated between Sat, May 11 and Tue, May 14 to 43230 |
| Handling time |
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| Will usually ship within 2 business days of receiving cleared payment. |
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Return policy
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| 30 days | Money Back | Buyer pays for return shipping |
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4***e (96)- Feedback left by buyer.
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recently bought a book from this seller on eBay and I'm thoroughly satisfied with the experience. The book arrived exactly as described, in excellent condition. Communication from the seller was clear and timely, making the transaction smooth and reassuring. Shipping was fast, and the book was packaged with care to prevent any damage. Overall, a fantastic purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay.
n***m (427)- Feedback left by buyer.
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I was looking so forward to the boxed set as described when I purchased, but only received the book, no cards. I sent message and pic of book only and the little plastic bag with all mail info. And in a day had a positive response from seller. Thank you for your quick response, and for making it right. I am happy to purchase from this seller in the future :)
a***b (15)- Feedback left by buyer.
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as listed or better. a very nice book,. great prices. very quick shipment/delivery. very good seller. have made multiple purchases and will buy from again. highly recommend seller. good items, good prices, good shipment, good communication.
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