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Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche

US $29.04
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Brand New
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eBay item number:402906110342
Last updated on Dec 15, 2023 08:02:34 PSTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Powering Content: Building a Nonstop Content Marketing Machine
Publication Date
2017-06-25
ISBN
9781491963746
Publication Year
2017
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Item Height
0.9in
Author
Laura Busche
Item Length
9in
Publisher
O'reilly Media, Incorporated
Item Width
6in
Item Weight
15.9 Oz
Number of Pages
308 Pages

About this product

Product Information

Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575

Product Key Features

Author
Laura Busche
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
308 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
15.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.127
Copyright Date
2017
Target Audience
Scholarly & Professional
Topic
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Lccn
2017-448669
Dewey Decimal
658.8/72028546
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

AlibrisBooks

AlibrisBooks

98.5% positive feedback
1.8M items sold
Joined May 2008

Detailed seller ratings

Average for the last 12 months

Accurate description
4.9
Reasonable shipping cost
4.9
Shipping speed
4.9
Communication
4.9

Seller feedback (459,585)

e***l (95)- Feedback left by buyer.
Past 6 months
Verified purchase
Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages. I’ll definitely make another purchase soon! Thank you to the seller! Be safe and keep up the great work!
l***w (80)- Feedback left by buyer.
Past 6 months
Verified purchase
WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
n***_ (279)- Feedback left by buyer.
Past 6 months
Verified purchase
All around had the best experience you could hope for with purchasing online. Seller was informative of the shipping process from start to finish. Product arrived matching the specifications I requested but also matched the photographs and item description. Lastly shipped and arrived fast and packaged perfectly for safety. Highly suggest this sellers shop, AAA+++.

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