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Linguistic Insights Ser.: Studies in Language and Communication: Discourse, Communication and the Enterprise. - Genres and Trends by Maurizio Gotti (2011, Trade Paperback, New Edition)

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Product Information

This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company's ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.

Product Identifiers

Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
3034306202
ISBN-13
9783034306201
eBay Product ID (ePID)
103336436

Product Key Features

Author
Maurizio Gotti
Publication Name
Discourse, Communication and the Enterprise.-Genres and Trends
Format
Trade Paperback
Language
English
Features
New Edition
Series
Linguistic Insights Ser.: Studies in Language and Communication
Publication Year
2011
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Length
8.7in
Item Width
5.9in
Item Weight
23.3 Oz

Additional Product Features

Series Volume Number
134
Lc Classification Number
Hf5718.I564 2011
Edition Description
New Edition
Table of Content
Contents: Giuliana Garzone/Maurizio Gotti: Discourse, Communication and the Enterprise. An Introduction - Maurizio Gotti: Discursive Changes in Corporate and Institutional Communication - Mirjaliisa Charles: Seeing the Woods for Trees: A Research Agenda with a New Focus - Sylvain Dieltjens/Priscilla Heynderickx: Instructive Discourse in Internal Business Communication: Comprehensibility and Target Group Orientation - Martin Warren: Realisations of Intertextuality, Interdiscursivity and Hybridisation in the Discourses of Professionals - Oliver Engelhardt: Management of Multilingualism in Multinaltional Companies of German Origin in the Czech Republic - Franca Poppi: Companies' Websites as Vehicles for Expressing Corporate Identity: A Case Study on the Use of English as a Lingua Franca - Paul Gillaerts/Freek Van de Velde: Metadiscourse on the Move: The CEO's Letter Revisited - Paola Catenaccio: Social and Environmental Reports: A Short-Term Diachronic Perspective on an Emerging Genre - Donatella Malavasi: 'Doing Well by Doing Good': A Comparative Analysis of Nokia's and Ericsson's Corporate Social Responsibility Reports - Giorgio Strafella: Virtue and its Eloquence: CSR Reporting in China - Paola Cotta Ramusino: 'Our Mission and our Values': An Approach to Russian Banks' Communication Strategies - Liana Goletiani: Gazprom Environmental Report: Peculiarities of an Emerging Genre - Geert Jacobs/Els Tobback: Saving Opel: Discursive Perspectives on News Management - Chiara Degano: Business and National Identity: The Press Coverage of Fiat's Bids for Chrysler and Opel - Maria Cristina Paganoni: Food for Thought: The Discursive Rehearsal of the Milan Expo 2015 - Giuliana Garzone: Genre Variation in Tobacco Advertising - Francesca Santulli: Tourist Brochures as a Means to Convey Corporate Image: The Analysis of a Case Study in a Rhetorical Perspective - Barbara Berti: Illocution and Perlocution in Advertising: Advising, Promising, Persuading - Christopher M. Schmidt: The Impact of Globalization on Holistic Brand Communication Strategy Online and Offline: The Cognitive Dimension - Andrea Nava/Luciana Pedrazzini: Advertising ELT Materials on the Web: What Identity for Local Teachers?
Copyright Date
2011
Topic
Business Communication / General, Linguistics / Semantics, International / Marketing, General, Public Speaking
Lccn
2011-008408
Dewey Decimal
650.014
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Language Arts & Disciplines

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Linguistic Insights Ser.: Studies in Language and Communication: Discourse, Communication and the Enterprise. - Genres and Trends by Maurizio Gotti (2011, Trade Paperback, New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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